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Thoughtful website development with SEO and business analysis that brings customers

I'm Armands Blumbergs. For eight years I wrote the business plans and financial analyses that won companies EU funding and bank loans. I now put the same analysis into websites - and build each one myself: structure, SEO, copy, design and code.

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SSE Riga · Master's in Business Administration (LU) · 8 years in business consulting · EU funding & bank finance projects · Fintech developer experience · SEO & GA4
The method

Why I start with the business, not the design

A website is not a design project - it's a business investment with one goal: attracting customers. That's why I start with questions about your business and your clients, not with a colour palette.

  1. Business first

    Who your customer is, what they search on Google, and what makes them choose.
    Analysis before the first line of design.

  2. Then SEO structure and content

    Site structure based on market analysis.
    Copy written for people, but built on SEO.

  3. Then design and code

    Considered design that fits your brand: every micro-element and image tells your story in one consistent style. Code brings it to life.

  4. Finally, measurable results

    GA4 (GSC) analytics from day one: you see how many people came, from where, and what they did.

Optional add-on

Google Business Profile. Social media setup and optimisation. Marketing campaigns (plan, content, visuals).

Services

Services and pricing

Every project starts with a 30 minute conversation. After it you get a fixed price for an agreed scope - no hourly billing, no hidden costs. We work in an Agile way.

The prices below apply to projects for clients outside Latvia - delivered in English, with business analysis and research done for your market. All prices exclude VAT.

Positioning page - €1900-2400

A single page built to do one job: explain what you do, who it's for, and why someone should get in touch. Good for one main service, a personal brand, a new offer, or a campaign destination.

Timeline: 2-3 weeks.

Acquisition site - €3200-4500

Five to eight sections, structured around the searches your customers actually make, so the site keeps bringing people in after launch. Good for businesses with several services, locations or languages.

Timeline: 4-6 weeks.

Organisations and agencies - priced after discovery

Multilingual sites, several decision makers, accessibility requirements, content coming from more than one team. These projects start with a paid discovery phase (€1200-1900): audit, structure, content map and wireframes - a document you own. The build is quoted against it.

Included
  • Business analysis
  • SEO structure
  • All copy
  • Images
  • Design
  • Development and launch
  • GA4 + Search Console
  • One round of revisions

Content is changed by the developer - changes are covered by a Care plan or one-off work.

Care plan - €690/year

Four hours of work across the year: content changes, small fixes, technical updates and monitoring.

Care plan + content - €1400/year

The same, plus ongoing content updates - up to one hour per month. If you'd rather email me a text or a photo than log into a system yourself, this is the one.

Additional work - €80/hour.

Your start date is confirmed when the deposit is received; timelines assume content and feedback arrive as agreed.

Hosting and the domain belong to you - I set everything up and, by agreement, administer it.

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Niches

Who I build for

I work best with businesses where one phone call or enquiry is worth a lot.

Work

My Selected Work

SIJA - Renovation & Construction

Concept

SIJA is a concept project for the renovation and construction sector - a niche where the customer is deciding whether to hand a large sum of money to a company they have never met. So the site leads with proof: one controllable before-and-after slider across six services, and a cost calculator that gives an indicative price range from the project's own parameters, before anyone picks up the phone. I did the market research, SEO structure, copy, design and build across three languages, plus a dedicated section for articles and advice.

View demo ↗
Custom · Before/after slider · Cost calculator · LV/RU/EN · HTML · CSS · JS · Full content and design

Basketball Club "Ķeizars"

Client project

Keizars.lv is the official site for Ķeizars, a basketball club within the Riga Basketball School that coaches boys from age six across nine teams grouped by birth year. The site has one job: let a parent find their child's age group within a minute and call that team's coach directly. I did the SEO research, structure, copy, mobile-first design, code and deployment, and I also run the club's Facebook and Instagram campaign - posts and stories, scheduled in Meta Business Suite. The site brings steady organic traffic and is used daily by coaches and parents.

View site ↗
Custom · Mobile-first · LV · HTML · CSS · JS · Full content and design · FB and IG campaign

Boxing Club "Latvijas Cimdi"

Client project

Latvijascimdi.lv is a trilingual site for a boxing club - a WordPress build for a client who needed one site serving Latvian, Russian and English speakers. I started from zero: content, structure, a minimalist mobile-friendly design, technical SEO and GA4. The site answers parents' questions before they call, and today it draws steady daily organic traffic from Google. I also run the club's Facebook and Instagram campaign - posts and stories, scheduled in Meta Business Suite.

View site ↗
WordPress · Technical SEO · GA4 · LV/RU/EN · Full content and design · FB and IG campaign

Mierupe - Recreation & Event Venue

Concept

Mierupe is a concept project for the venue niche - a multi-page site for a conference centre with a spa, restaurant and accommodation. The decisive choice here is commercial rather than visual: the offer is split into three clearly separated formats, each with its own capacity and price, and every price, room layout and travel distance is published on the page. An event organiser compares three to five venues in a single afternoon, so I built the site to answer everything before they would otherwise have to send an enquiry. My role: business analysis, structure, copy, design and build in two languages.

View demo ↗
Custom · Multi-page structure · Published prices and capacity · LV/EN · HTML · CSS · JS · Full content and design

The Riga Brief

Concept

The Riga Brief is a concept piece showing what a site looks like when the product is information rather than a service. It is built around an investor's journey - from the first question about Riga to the specific figures a decision actually needs, each one sourced and dated. I gathered and analysed the data, designed the structure and the way the numbers are presented, wrote the content and built the site. This is my most analytical piece of work - the reference point if your site has to persuade with data.

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Custom · Data gathering and analysis · EN · HTML · CSS · JS · Full content and design

Car Service "Zeltiņi"

Concept

Autoserviss Zeltiņi is a concept project for a small independent workshop competing against large service centres. The decisive work was positioning: not everything for everyone, but one clear specialism - welding for vans and preparing vehicles to pass their roadworthiness test - because that is what people actually search for and what produces the phone call. I did the business analysis and service positioning, the SEO structure, the copy, the design and the build in two languages. Every part of the page leads to one action: calling the mechanic.

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Custom · Service positioning · LV/EN · HTML · CSS · JS · Full content and design

Private Trainer: Lebedev Boxing

Concept

Lebedev Boxing is a concept project for the personal-brand niche - a private coach whose business rests on trust in one person. The main work here was structuring the service: moving from a general "I coach boxing" to clearly defined formats, each with its own audience and price, so a visitor immediately understands what they are buying and why. I did the business analysis and positioning, the copy, the design and the build across three languages.

View demo ↗
Custom · Service structuring and positioning · LV/RU/EN · HTML · CSS · JS · Full content and design

Children's Basketball Teams

Technical project

A full-stack application for children's basketball teams - a technical project showing what I can build beyond websites. User registration and authentication, creating, editing and deleting teams, image uploads, content and reviews, all connected to a database. Node.js, Express and MongoDB; content and design entirely my own. The project is not publicly available - I can demonstrate it during a conversation.

Full-stack · Authentication and CRUD · LV · Node.js · Express · MongoDB · Full content and design

Each of these projects is built for a specific business and its customer. If your industry is among them, I can create an equally thoughtful, but fully individual, solution for you too. Let's talk →

Process

How we work together

  1. 1

    Free conversation

    We talk through your business and goals.

  2. 2

    Fixed offer

    One clear price for the agreed scope, no hourly counting.

  3. 3

    Development

    I handle everything: content, design, code.

  4. 4

    Launch and handover

    The site goes live,
    hosting and domain - Yours.

  5. 5

    Results and care

    Optional - a GA4 (GSC) report and support.

Fixed price, one round of revisions included, a clear contract.
Hosting and domain - yours.

Armands Blumbergs - Armando, website developer
About me

I build what I market

My name is Armands Blumbergs - clients call me Armando.

My path to websites is unconventional: I started on the business side. First I evaluated investment projects at the Investment and Development Agency of Latvia, later I led its marketing project unit. Then I ran my own consulting company for eight years - writing EU funding applications, including the business plans and financial analysis that secured funding for companies. I did marketing, sales and managed client relationships.

A project that gets funded answers these questions: how this particular business makes money, what is distinctive about it, why a customer will choose it. A website has to answer the same thing - why should the customer choose you. That's why I start with business analysis, not design.

Now I am on the technical side: I have learned web development, SEO and analytics, and spent a year in fintech working with Python and bank API integrations. I work AI-assisted - Claude, Claude Design, Claude Code for content, design and code, and Google Gemini for images. All decisions are made by me and based on my business experience; AI lets me act faster and be more productive.

The person you speak to in the first conversation is the same person who analyses your business, prepares the copy, designs the pages and writes the code - nothing gets lost.

I build thoughtful websites backed by business analysis.

SSE Riga Master's in Business Administration (LU) 8 years Enterprise Latvia Head of Marketing Project Unit, LIAA HTML / CSS / JS SEO Content & Design WordPress Analytics Python developer in fintech (Open Banking) AI-assisted workflow
FAQ

Frequently asked questions

I work in stages so that you do not carry all the risk at once. (1) Business analysis, SEO structure, content and design. (2) Technical development, during which the content and design are refined. After each stage you see a concrete result and decide whether to continue - if circumstances change, the collaboration can stop, and the work you have already paid for remains yours.

A positioning page usually takes 2-3 weeks, an acquisition site 4-6 weeks from the moment I have the information about your business. Your start date is confirmed when the deposit is received, and the timeline assumes content and feedback arrive as agreed.

At the start - a 50% advance covering business analysis, SEO, content and design. 25% when technical development begins, and the remaining 25% before the site goes live. Invoices are issued for each stage. Your start date is confirmed when the deposit is received.

All prices exclude VAT. The exact invoicing arrangement is agreed before work starts.

You do. Hosting and the domain are registered in your name - you pay the provider directly. I set everything up and, by agreement, administer it.

I make the changes - experience shows writing to me is faster than learning a system, and the Care plan + content covers exactly that: up to an hour of content updates per month. If you genuinely need to edit content yourself, I offer a git-based content system or, in specific cases, a WordPress build - quoted separately and above an equivalent custom build, because the price includes maintaining the plugins and updates going forward.

The site does not stay unattended. The Care plan (€690/year) covers up to 4 hours of work per year - content changes, small fixes and technical updates. Care plan + content (€1400/year) additionally covers ongoing content updates up to an hour per month. Additional work is €80/hour.

No - and no honest specialist does. I provide a technically correct SEO foundation and full "transparency": GA4 and Search Console from the very first days, so you can see the results yourself. I also offer to develop a marketing campaign for social media, so more people visit your site and buy your services.

I do not reduce the price, but we can adjust the scope. If the budget is smaller, we can start with less work - it will affect the result, and I will tell you that honestly during our conversation. In certain cases, such as children's or non-profit organisations, I consider the situation individually.

For €300 you get a template. My price includes business analysis, SEO structure, all the copy, design and analytics - that is several weeks, not a few hours, of work. A website is an investment that has to pay for itself in new customers. If what you need right now is simply a business card online, I will tell you honestly and point you to a cheaper solution.

Contact

Let's talk about your business

Fill in the form or write to hello@byarmando.lv.We can also get in touch through social media - LinkedIn or Facebook.I reply within one business day - in writing, with specific questions or already with the outline of a proposal.

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